Solution 1: Individually tailored reminders and booklets addressing mammography
barriers and benefits.
Program
participants receive a tailored mammogram reminder each year three months before they are due. Reminders are folded
cards that are personalized and include contact information for
their prior mammography center, information about breast cancer
and mammograms, and appointment stickers for appointment books and
calendars.
Participants who have not received
a mammogram within two months after they were due receive a tailored
priming letter. Priming letters are 4-page booklets that
are personalized and include individually tailored information about
the recipient's barriers to mammography, knowledge about breast
cancer, and mammography. They are designed to promote thought about
getting a mammogram, particularly benefits gained from getting a
mammogram or lost from not getting a mammogram. Priming letters
are tailored on multiple data points collected through surveys,
counseling calls, and health records.
Both documents are designed to appeal
to North Carolina women. |